𝐂𝐡𝐞𝐜𝐤 𝐎𝐮𝐭 𝐌𝐲 𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐖𝐡𝐞𝐫𝐞 𝐖𝐞 𝐃𝐢𝐬𝐜𝐮𝐬𝐬𝐞𝐝 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐒𝐭𝐚𝐫𝐭𝐞𝐝 𝐈𝐧 𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞

𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐦𝐲 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐰𝐡𝐞𝐫𝐞 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐞𝐝 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞, 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐭𝐞𝐚𝐦, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐦𝐞𝐭𝐚 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞 𝐦𝐲 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐢𝐧𝐠.

𝐈 𝐰𝐚𝐬 𝐡𝐨𝐧𝐨𝐫𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐚 𝐠𝐮𝐞𝐬𝐭 𝐨𝐧 "𝐑𝐞𝐚𝐥 𝐄𝐬𝐭𝐚𝐭𝐞 𝐒𝐤𝐢𝐥𝐥 𝐁𝐮𝐢𝐥𝐝𝐞𝐫"

𝐂𝐡𝐞𝐜𝐤 𝐨𝐮𝐭 𝐦𝐲 𝐢𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐰𝐡𝐞𝐫𝐞 𝐰𝐞 𝐝𝐢𝐬𝐜𝐮𝐬𝐬𝐞𝐝 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐬𝐭𝐚𝐫𝐭𝐞𝐝 𝐢𝐧 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞, 𝐛𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐭𝐞𝐚𝐦, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐦𝐞𝐭𝐚 𝐭𝐡𝐨𝐮𝐠𝐡𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 𝐭𝐡𝐚𝐭 𝐝𝐫𝐢𝐯𝐞 𝐦𝐲 𝐝𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐦𝐚𝐤𝐢𝐧𝐠.

𝐖𝐡𝐲 𝐝𝐢𝐝 𝐉𝐞𝐟𝐟 𝐁𝐨𝐧𝐤 𝐠𝐞𝐭 𝐢𝐧𝐭𝐨 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞?

I studied economics, got a job in finance, I worked my way up to a trading desk and I was able to start trading middle markets in 2008-2009 and the financial markets obviously were in a weird spot during those times and a lot of companies are restructuring.

I didn't have any intention in getting my real estate license at that time, but a good friend of mine, Mike Hearn, who's done a really good job adjoining the market to us said to get my real estate license. I just fell in love with the business, and also met my now wife, Danielle ‘Red’ Drasher, hit it off immediately and started building this business together.

𝐖𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐫𝐞𝐚𝐬𝐨𝐧 𝐲𝐨𝐮 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐡𝐨𝐧𝐞 𝐢𝐧 𝐨𝐧 𝐇𝐨𝐛𝐨𝐤𝐞𝐧?

We realized early on this business that there were really two ways to go about building a long-term, sustainable business.

One way was getting dialed in on cold calling, cold prospecting, and working new leads, and the other way was to try to build this niche of a business where you could be seen as an authority figure in that market.

𝐇𝐨𝐰 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐬𝐭𝐚𝐫𝐭 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬?

To get started, it was about commitment. It was about time on task, and it was about keeping your head down, worrying about the actions and not the results upfront. Don't quit. The first thing you have to do is not quit.

𝐖𝐡𝐚𝐭 𝐤𝐢𝐧𝐝 𝐨𝐟 𝐛𝐞𝐥𝐢𝐞𝐟 𝐬𝐲𝐬𝐭𝐞𝐦 𝐝𝐨 𝐲𝐨𝐮 𝐡𝐚𝐯𝐞?

Once you know what you're gonna do, focus on your actions, and not on the results. Another thing is, if you wanna have longevity, is to be ready for the difficult times.

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐩𝐫𝐨𝐜𝐞𝐬𝐬𝐞𝐬 𝐚𝐧𝐝 𝐬𝐲𝐬𝐭𝐞𝐦𝐬?

It was just us getting involved in the community. We make friends, build relationships, get to new groups, and get to new organizations.

We are proactively putting content and connecting with relationships on social media and really systemizing a lot of that, getting involved in different things, and just building relationships.

It's also a matter of finding your strength - open houses, cold calling, door knocking, and then leaning into it in a proactive purposeful way.

𝐖𝐡𝐚𝐭 𝐭𝐲𝐩𝐞𝐬 𝐨𝐟 𝐯𝐢𝐝𝐞𝐨𝐬 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐭𝐲𝐩𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐚𝐧 𝐚𝐠𝐞𝐧𝐭 𝐝𝐨?

There's two main things that pop up that are like the cornerstones of any kind of content campaign for a community in my mind.

𝟏. 𝐌𝐚𝐫𝐤𝐞𝐭 𝐮𝐩𝐝𝐚𝐭𝐞𝐬. We do this weekly, monthly, depending on what type of market you're in.

𝟐. 𝐁𝐞𝐢𝐧𝐠 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐭 𝐨𝐧 𝐭𝐡𝐢𝐧𝐠𝐬 𝐨𝐮𝐭𝐬𝐢𝐝𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐫𝐞𝐚𝐥 𝐞𝐬𝐭𝐚𝐭𝐞 𝐦𝐚𝐫𝐤𝐞𝐭.

What's going on in the community?

What is a new hot restaurant?

Who's the restaurant that's been here for years that everyone should know about?

Regardless if you're going after a dense market or if you're really looking to just expand any kind of real estate practice and any like either broader market, you have to be organic.

𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐭𝐞𝐥𝐥 𝐚 𝐧𝐞𝐰 𝐚𝐠𝐞𝐧𝐭, 𝐨𝐫 𝐚𝐧 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐝 𝐚𝐠𝐞𝐧𝐭?

Slow down. It's one thing at a time. One thing implemented, one thing put in place and they compound day after day, week after week, quarter after quarter, and know where you wanna go.

Know the next few things you need to do but don't be obsessed with the things that need to be happening a year or two from now. Don't look at someone who's 10 years in the business and be stressed out and overwhelmed that you're never gonna get there.

Know where you wanna go, but then stay consistent. Let the work that you're doing compound, and focus on your actions and not the results.

Know that this thing is a journey.

If you have any questions about real estate, the team that we're growing, or about anything. I'm always happy to help and jump on a call with anybody, never hesitate to reach out.