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Attract Business Using Power And Authority In The Marketplace Instead Of Chasing It By Force.

Attract versus chase. Power and authority versus force. Which would you rather use in your business? https://www.homesbybonk.com/

Guys, I'm Jeff Bonk from Homes By bonk and EXP Realty here in Hoboken. Today we're going to talk about a few things you could do to change your mindset. Attract business using power and authority in the marketplace instead of chasing it by force. The reason I'm talking about this today is we talked to a lot of agents. A lot of new agents who are joining our team or agents in the marketplace, and they're talking about growing their business.

They're talking about growing a long term, sustainable business that will last the test of time when markets change, markets go up and go down. What we've really come to realize over a few years of coaching agents this way is agents who can last have power and authority in the marketplace and agents who fizzle out chase business. Now, what does that mean? Power and authority means that you have positioned yourself to be the knowledge broker. The person that people come to for information and for guidance on a particular business, industry, and sales cycle.

Force is when you're chasing business. When you have to constantly go out and find people who are ready to transact or do business in your industry. You're calling constantly to cold lists, and you're out there networking, trying to find people that might be ready to do business today. Don't use force to chase business position yourself and become that person who brings in business. How do we do that? Big question. A forceful business is fine, right?

Chasing business is not a bad thing. It works. It's effective. What it isn't is time effective. If you don't put the time in to chase, go after and forcefully find business, the business stops, because you haven't done the things that will keep it coming back. In a powerful business, where you've created authority, you do that by providing consistent and reliable information to the marketplace.

People think that that's the one thing you have to do is just market. Right? That's marketing. The second thing you need to do is deliver. When you have clients who choose and trust to transact with you, you need to make sure you're delivering on that promise. Set a high expectations and exceed them to put people in a position where they can't even think about going to anyone else for any kind of information on the real estate industry or whatever your industry may be.

For example, 15 years ago I had someone that I haven't spoken to that called me the other day. He was a friend of my cousin, and he said, "I'm not in your market. Hope you have a few minutes if you don't mind, but I'm thinking about buying a house all the way down the shore. I live all the way upstate New York. Would you just talk this through with me and make sure that I'm not missing something, that this is a good idea, because I do see how much information you're putting out there, and I see all what your clients are saying about you, and I saw on Zillow, how many reviews you have."

That's a powerful position that we built ourselves into. Can't do it overnight. In the beginning we need to chase to keep the ball rolling. But over the time, you have to lower the chasing and the forceful business. Raise your power to attract more business instead.